Inspirational Massey Ferguson Vision of the Future event showcases farm mechanisation solutions for all

Hundreds of visitors from all over Africa and the Middle East enjoyed Massey Ferguson’s inspiring Vision of the Future event held at the AGCO Future Farm in Lusaka, Zambia.

With up to 100 machines on show, this was the biggest showcase of MF farm machinery and agricultural services staged in Africa for many years.

Machinery demonstrations, practical workshops, seminars and presentations saw a packed programme of events with plenty to see and do. Among the many media present, South Africa’s SANB News TV was on hand to present up-to-the-minute live news broadcasts from the show.

The machine driving experiences were really popular with visitors and offered them the chance to get behind the wheel of some of the very latest products from Massey Ferguson. Making their debut on African soil were the 100-110hp MF 5700 and 112-132hp MF 6700 tractors.

Another exciting and futuristic attraction was the Virtual Reality Engineering experience. Here visitors had the opportunity to get a real insight into product design and development, and share their ideas for future tractors with Massey Ferguson engineers.

The spectacular finale saw a parade of machines power their way through the main arena. One lucky female guest was picked at random from the audience to drive the biggest tractor at the show. After a short training session, she proudly entered the arena at the controls of a mighty 370hp MF 8690, demonstrating just how straightforward Massey Ferguson tractors are to drive no matter what their size or specification.

“It was wonderful to meet visitors and share our ideas for farm mechanisation which will be one of the key drivers for growth in African agriculture,” said Thierry Lhotte, Massey Ferguson Vice President Marketing, Europe, Africa, Middle East (EAME). “It was a unique opportunity to show that Massey Ferguson understands farming challenges and is providing mechanisation solutions across the spectrum of agri-enterprises – from progressive emerging and smallholder operations through to established farmers and larger agricultural business including contractors and fleet owners.”

Special guest at the event was the Deputy Minister for Agriculture and Livestock, Hon. Maxas Ng’onga who officially opened the new AGCO Training Centre at the AGCO Future Farm.

Speaking at Vision of the Future, Dr Rob Smith, AGCO Senior Vice President & General Manager EAME said: “As AGCO’s global brand, Massey Ferguson is spearheading the Company’s strategy to transform African agriculture through inclusive and sustainable mechanisation. With Vision of the Future we are demonstrating just what can be achieved with the right tractors, implements and harvesting machinery to fire up Africa’s agricultural revolution.”